The importance of engaging with your audience… and how to do it most effectively.
Whether it’s a movie, a book or your very own social media pages, engaging with your audience and keeping them engaged, is always hugely important.
Whilst posting great content is imperative, without provoking conversation around it, it’s little more than an image, blog or video. Social media engagement can feel fickle at times, but it truly contributes to turning likes and followers into sales, and at the end of the day, that’s what your business relies on in order to keep afloat.
We’ve all followed people or brands on Instagram because we enjoy the content that they post, but similarly we’ve likely also unfollowed Instagram accounts as a result of poor content, lack of continuity and unclear narratives. If you’re looking to increase your social media following and keep those all important numbers consistent, here are a few little tips to keep in mind.
It recently came to our attention that Facebook and Instagram have quite strict rules around their terms and conditions for competitions. They are constantly changing their T’s and C’s and it’s our job as social media managers to stay in the know and keep you up to date with what’s happening.
In this blog, we cover the competition rules that might surprise you as well as go over some tips and tricks on how to run a successful competition on social media.
Creating Facebook and Instagram content for service-based businesses is hard. We often hear service based businesses say that they struggle with social media because it is not relevant to their industry. The common misconception is that social media is best suited to product based businesses. Although it is easier to create posts for product based businesses, there is definitely a space and a need for service base businesses on social media.
Hashtags are crucial to getting your Instagram page noticed. But what are they? And what are the best hashtags to use? And what are the 60,000 banned hashtags?
Hashtags are essentially a mini search engine. People will look up hashtags when they are searching for something, normally for inspiration, ideas or for information. That’s why it is imperative that you are using straight forward, searchable hashtags. Instagram will let you use up to thirty hashtags per post. If you are a new business, we recommend making the most of this and going for gold! Gone are the days where multiple hashtags were “uncool”. Hashtags will ensure that more people find your business and your beautiful content.
Facebook and Instagram recently announced that they have changed its algorithm to promote more personal content rather than news or product. Almost immediately, businesses saw a drop off in their reach and engagement results. In the past, posts featured at the top of newsfeeds according to the time they were posted.
There have been several “ahh haa” moments for us, when we have discovered various apps which have now made our lives much easier! We were managing over ten Instagram accounts and everyday we would constantly have alarms going off, reminding us to login and post to Instagram for a client. This not only created chaos, but confusion and room for error, which as an agency, we couldn’t afford.
Instagram is growing so quickly that it is now an essential marketing platform for businesses worldwide and rivals Facebook for popularity! We personally love working with Instagram for our clients and use it as a space to organically grow and develop a brand in a unique and curated environment.
“We think, mistakenly, that success is the result of the amount of time we put in at work, instead of the quality of time we put in.”
— Arianna Huffington, Thrive
I think as we are growing up we get told that the more we work, the more successful we will be, but I don't see this as being the truth. I believe that it is more about the energy and quality of the time that we put into our craft.
There are so many social media platforms out there it can be hard to choose which one is the right medium for your business. Social media is time-consuming and sometimes it can feel like you are making small gains and not really “cracking it” which leaves you wondering if it’s really worth it at all. In a series of blog posts, we are going to discuss each online platform, covering key their statistics in order to help you determine what ones are the key to tapping into your target audience. When you think of social media, Facebook instantly comes to mind, followed closely by Instagram. However, Pinterest should be high on your priority list and here’s some reasons why.