The importance of engaging with your audience… and how to do it most effectively.
Whether it’s a movie, a book or your very own social media pages, engaging with your audience and keeping them engaged, is always hugely important.
Whilst posting great content is imperative, without provoking conversation around it, it’s little more than an image, blog or video. Social media engagement can feel fickle at times, but it truly contributes to turning likes and followers into sales, and at the end of the day, that’s what your business relies on in order to keep afloat.
We’ve all followed people or brands on Instagram because we enjoy the content that they post, but similarly we’ve likely also unfollowed Instagram accounts as a result of poor content, lack of continuity and unclear narratives. If you’re looking to increase your social media following and keep those all important numbers consistent, here are a few little tips to keep in mind.
1. Have a vision of how you want your Instagram feed to develop.
Before you start posting all of your wonderful content, have a plan for how you want your feed to develop over time. Consider the flow of your page and how you’ll alternate different types of posts in order to keep your page fresh and exciting for your existing followers. A well developed page will also likely entice new followers who visit your page
It recently came to our attention that Facebook and Instagram have quite strict rules around their terms and conditions for competitions. They are constantly changing their T’s and C’s and it’s our job as social media managers to stay in the know and keep you up to date with what’s happening.
In this blog, we cover the competition rules that might surprise you as well as go over some tips and tricks on how to run a successful competition on social media.
Creating Facebook and Instagram content for service-based businesses is hard. We often hear service based businesses say that they struggle with social media because it is not relevant to their industry. The common misconception is that social media is best suited to product based businesses. Although it is easier to create posts for product based businesses, there is definitely a space and a need for service base businesses on social media.