There are so many social media platforms out there it can be hard to choose which one is the right medium for your business. Social media is time-consuming and sometimes it can feel like you are making small gains and not really “cracking it” which leaves you wondering if it’s really worth it at all. In a series of blog posts, we are going to discuss each online platform, covering key their statistics in order to help you determine what ones are the key to tapping into your target audience. When you think of social media, Facebook instantly comes to mind, followed closely by Instagram. However, Pinterest should be high on your priority list and here’s some reasons why.
It is the fastest growing social media website.
For the 2016 period, Pinterest grew by 57% compared to Facebook’s 6% growth. There are 110 million monthly users…. the numbers are huge. You can get your brand out there in front of this many users for free!
Pinners like to spend money.
Pinners aren’t merely window shoppers. They actually like to buy stuff based on the pins they see. What’s more, several social media surveys show that Pinterest users not only buy more, they also spend more. Shopify users referred by Pinterest, for example, spend an average of $80 compared to Facebook referral of $40.
Pins are more likely to grow viral.
Over 80% of pins are re-pins, compared to 1.4% of tweets re-tweeted. The powers that be
behind this viral ability are Pinterest’s search function and category algorithms. While Twitter rely on trends that are ever-changing, Pinterest has categories that are pretty much grouped based on similarity and tagging.
Pins last longer.
The average useful lifespan of a Tweet is measured in minutes. Facebook and Instagram posts exist in newsfeeds for a few hours. An average pin can come up in search months after it was posted. Its longevity can be attributed to the way it is used compared with other social media sites. While Facebook and Twitter are mostly used to reminisce the past or analyse the present, Pinterest is used to plan. Boards are created by the users to be aspirational – weddings, do-it- yourself decorating, arts and crafts, and party recipes – which means that pins can be repinned so many times over.
Pinterest is considered a credible and trusted site among consumers.
Pinterest pins are worth more than Facebook likes. Consumers referred by Pinterest are 10% more likely to actually purchase than those referred by Facebook; Pinterest grabs around 41% of e commerce traffic compared to other social media sites. Twenty-five percent of Fortune Global 100 companies have Pinterest accounts, which is pretty impressive considering Pinterest’s age (as compared with other older social media networking sites).