Posts in Instagram
The importance of engaging with your audience

The importance of engaging with your audience… and how to do it most effectively.

Whether it’s a movie, a book or your very own social media pages, engaging with your audience and keeping them engaged, is always hugely important.

Whilst posting great content is imperative, without provoking conversation around it, it’s little more than an image, blog or video. Social media engagement can feel fickle at times, but it truly contributes to turning likes and followers into sales, and at the end of the day, that’s what your business relies on in order to keep afloat.

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How to create and curate an inspiring and engaging Instagram feed

We’ve all followed people or brands on Instagram because we enjoy the content that they post, but similarly we’ve likely also unfollowed Instagram accounts as a result of poor content, lack of continuity and unclear narratives. If you’re looking to increase your social media following and keep those all important numbers consistent, here are a few little tips to keep in mind.

1. Have a vision of how you want your Instagram feed to develop.

Before you start posting all of your wonderful content, have a plan for how you want your feed to develop over time. Consider the flow of your page and how you’ll alternate different types of posts in order to keep your page fresh and exciting for your existing followers. A well developed page will also likely entice new followers who visit your page

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